Cooperative Communication

Let’s do cooperative marketing in Valve’s channels!

If you’re about to organize an event at Valve or in cooperation with us, please read through the instructions on this page.

Please remember to use our logo on the marketing materials of the cooperative event.

Primary Channels: Event Calendar, Info Screens and Social Media

Please register your event’s information on the event calendar always, and well in advance (instructions below). The event calendar will provide us the necessary information about the event, which allows us to take it into consideration on our weekly social media round-up as well as in other communication.

Event Calendar on Valve’s Website

• You can find the event calendar from our front page kulttuurivalve.fi/en
• Calendar’s information is delivered through Oulu Event Calendar. First you must register as the page’s user, and then follow the instructions provided.
• Please use clear and understandable standard language in your event’s description – remember to describe the nature of the event or art form in question. Please also note the Finnish translation. Oulu Event Calendar will automatically translate the texts, but it is best to go through the translation and rephrase it if necessary.
• When filling in the information, pick accordingly Valveen tapahtumat (eng. Events at Valve)  tag if the event is held at Cultural Centre Valve, or Valveen kaupunginosatapahtumat (eng. Valve’s Urban Neighbourhood Events)  tag if the event is held elsewhere. If your event is a part of the Art goes Afterworkin program, pick Art goes Afterwork tag. Choosing the tag assures that the event is visible on Valve website’s event calendar, and that your event will be taken into consideration in Valve’s marketing.
• Due to accessibility reasons, the cover image used for event marketing should not have any text or logos.
• If your event requires ticket sales, please contact Valve’s Ticket Office well in advance (two weeks prior the latest) before publishing the event page. Ticket sales must always be agreed on, event specific. Once the ticket sales deal has been agreed on, you will recieve a ticket sale link which can be added on your event information.
• NB: Please inform your contact person about any possible changes. On informative matters you may contact us through Facebook and/or Instagram as well.

Valve Info Screens

• Valve has vertical info screens in the size of 1080 x 1920 px.
• The info screen system supports the most common file formats (.jpg, .png, .pdf, mp4, .wmv, .avi, .mov, .mpg, .flv, .pptx, .docx, .xlsx).
• We publish ready-made digital adverts of Valve’s events on our screens. Please make sure that your ad includes the event’s date, time and location as well as the information about the tickets and ticket sale channels.

Contact Person for Event Calendar and Info Screen Matters:

Social Media

• Activities of Valve are informed on our Facebook and Instagram pages. When creating the posts, we primarily use the information provided on out event calendar.
• Please remember to tag us on your posts and stories, especially on Instagram by using: @kulttuurivalve. This will help us notice the posts, which then allows us to share them on our page. Please use the hashtag #KulttuuriValve as well.

Printed Event Brochure

Spring 2025 April-June event brochure will be published at the start of April. Deadline for sending in the materials was on Friday 28th of February. In the future, starting from Autumn 2025, the brochure will be published biannually. February-June (July) (preliminary material deadline, end of October), and August-December (material deadline on Friday 2nd of May 2025). The printed brochure collects the information about what’s happening at Valve, and about Valve’s operations. Any inquiries about the schedule and delivering the materials can be directed to Laura Kärki.

Your Printed Materials: Posters and Flyers

You can bring your own printed poster (2 pcs) and flyers to Valve. Posters can be left with the In-house Services, who’ll take care of displaying them. The stand meant for flyers and brochures can be found from the lobby, right away as you enter Valve from the Hallituskatu entrance.

Seperately Agreed Website Visibility

Our website has some highlight spots for adverts and articles. These can be used to advertise cooperative events, when seperately agreed on.

Advert With a Background

• Must deliver: a high resolution horisontal image, short title text, a short (few word) description of the event, and a link that provides more information.
• Must be agreed on seperately with contact person: Maaria Rousu.

News Spot

• Valve website has a news page for publishing current press releases.
• You can attach a related image along (please provide a high resolution horisontal image).
• More widely significant subjects can also be published on City of Oulu’s website as a culture article.
• Must be agreed on seperately with contact person: Maaria Rousu.

Article Highlights

• We can also publish context providing/behind the scenes types of articles on our website.
• Article text must be accompanied by an image (please provide a high resolution horisontal image).
• Must be agreed on seperately with contact person: Maaria Rousu.

Other Tips

Please note that the Oulu Event Calendar can be utilized by event organizers outside Valve related events as well.

City Media Mun Oulu accepts article tips.

City of Oulu’s Event Services has created a Guide for Event Organizers, which provides information about organizing an event, as well as event marketing.