Cooperative Communication

Let’s do cooperative marketing in Valve’s channels!

If you’re about to organize an event at Valve or in cooperation with us, please read through the instructions on this page.

Please remember to use our logo on the marketing materials of the cooperative event.

If your event requires ticket sales, please contact Valve’s Ticket Office well in advance (two weeks prior the latest) before publishing the event page. Ticket sales must always be agreed on, event specific. Once the ticket sales deal has been agreed on, you will recieve a ticket sale link which can be added on your event information.

NB: Please inform your contact person about any possible changes.

Primary Channels: Event Calendar, Info Screens and Social Media

Please register your event’s information on the event calendar always, and well in advance (instructions below). The event calendar will provide us the necessary information about the event, which allows us to take it into consideration on our weekly social media round-up as well as in other communication. Valve website uses the feed and information added to Oulu Event Calendar. Through Oulu Event Calendar your event will also be visible for example on newspaper Kaleva’s event calendar online.

The European Capital of Culture year 2026 and its official culture programme has a separate Oulu2026 Event Calendar. If your event is a part of the official Oulu2026 culture programme, please add its information to Oulu2026 Event Calendar (link for the instructions below).

Event Calendar on Valve’s Website

For events happening in 2026, when your event is not a part of the official Oulu2026 culture programme.

You can find the event calendar from our front page kulttuurivalve.fi/en. Calendar’s information gets picked up from the events added to Oulu Event Calendar. First you must register as the page’s user, and then follow the instructions provided.

Please note the following, when adding event information in the calendar:

• Due to accessibility reasons, the cover image used for event marketing should not have any text or logos.
• Name your event in the following form: Performers/organisers/creators name: EVENT NAME
• Please use clear and understandable standard language in your event’s description – remember to describe the nature of the event or art form in question as well as the venue where the event will take place.
• Please also note the Finnish translation. Oulu Event Calendar will automatically translate the texts, but it is best to go through the translation and rephrase it if necessary.
• In the section “Where do you want your page to be displayed?”: Pick the subject tags that best describe your event. The tag that you click first, will be visible in the calendar’s search results list (other tags will be hidden). For this reason, pick the most descriptive and related tag first.

1. 1.  In the “events” section: Pick a tag(s) that best describe the nature of your event.
   2.  (In the sections ”event organizers” and ”what’s on”: Pick tags if they are related to your event.)
   3.  NB! In the section ”additional topics”: Remember to pick either Valve events (if your event happens at Valve) or Valveen kaupunginosatapahtumat (Urban Neighbourhood Culture’s cooperation elsewhere in Oulu).
   4.  If your event is a part of the Art goes Afterwork programme, also pick Art goes Afterwork tag.

By picking the Valve tags, your event information will show on Valve website’s calendar feed, and we will be able to take it into account in cooperative communication.

• In the section “additional information”: Pick a tag if your event is accessible, free of charge, and/or Kaikukorttikohde. You can visit our accessibility page to check whether your event space at Valve is accessible or not. If necessary, add a more detailed information of the space’s accessibility in the event description text.
• In the section “event locations” you can add the address in a form which specifies the exact event location or space:

1. 1. Click “add address” and write f.e. Cultural Centre Valve in the address bar of the popup window, then proceed to pick the address from the list. The popup window will then show a map, marking the location you picked.
   2. Scroll down on the popup window to find a “display address in format” section below the map. Add the specific event location before the address, for example: Restaurant Valveen Paljetti, Cultural Centre Valve, Hallituskatu 7, 90100 Oulu.
   3. The event location can be edited after the event has been published. On your event page, next to the event name click “Enable edit mode” → Manage page → Locations → Display address in format.

Valve event calendar related inquiries:

Valve Info Screens

• Valve has vertical info screens in the size of 1080 x 1920 px.
• The info screen system supports the most common file formats (.jpg, .png, .pdf, mp4, .wmv, .avi, .mov, .mpg, .flv, .pptx, .docx, .xlsx).
• We publish ready-made digital adverts of Valve’s events on our screens. Please make sure that your ad includes the event’s date, time and location as well as the information about the tickets and ticket sale channels.
• Send finalised adverts via e-mail to Maria Similä.

Social Media

• Activities of Valve are informed on our Facebook and Instagram pages. When creating the posts, we primarily use the information provided on out event calendar.
• Please remember to tag us on your posts and stories, especially on Instagram by using: @kulttuurivalve. This will help us notice the posts, which then allows us to share them on our page. Please use the hashtag #KulttuuriValve as well.
• You can send your event’s social media marketing materials to Maria Similä. For social media posts the primary image size is 1080 x 1350 px (4:5) and for stories 1080 x 1920 px. Due to accessibility reasons we favour photographs with no text in event marketing.

Printed Event Brochure

In 2025 and 2026 Valve’s event brochure is published three times: First brochure for events from January to April, Second brochure for events from May to August and the third brochure for events from September to December. Deadline for sending in the materials for the January-April 2026 brochure is on Thu 13th of November at noon. The brochure is published in the beginning of January 2026. The printed brochure collects the information about what’s happening at Valve, and about Valve’s operations. Any inquiries about the schedule and delivering the materials can be directed to Laura Kärki.

Your Printed Materials: Posters and Flyers

You can bring your own printed poster (2 pcs) and flyers to Valve. Posters can be left with the In-house Services, who’ll take care of displaying them. The stand meant for flyers and brochures can be found from the lobby, right away as you enter Valve from the Hallituskatu entrance.

Seperately Agreed Website Visibility

Our website has some highlight spots for adverts and articles. These can be used to advertise cooperative events, when seperately agreed on.

Advert With a Background

• Must deliver: a high resolution horisontal image, short title text, a short (few word) description of the event, and a link that provides more information.
• Must be agreed on seperately with contact person: Maaria Rousu.

News Spot

• Valve website has a news page for publishing current press releases.
• You can attach a related image along (please provide a high resolution horisontal image).
• More widely significant subjects can also be published on City of Oulu’s website as a culture article.
• Must be agreed on seperately with contact person: Maaria Rousu.

Article Highlights

• We can also publish context providing/behind the scenes types of articles on our website.
• Article text must be accompanied by an image (please provide a high resolution horisontal image).
• Must be agreed on seperately with contact person: Maaria Rousu.

Other Tips

Please note that the Oulu Event Calendar can be utilized by event organizers outside Valve related events as well.

City Media Mun Oulu accepts article tips.

City of Oulu’s Event Services has created a Guide for Event Organizers, which provides information about organizing an event, as well as event marketing.

Oulu2026 Event Calendar

For events happening in 2026, when your event is a part of the official Oulu2026 culture programme.

Oulu2026 Event Calendar (Oulu2026.eu) displays all events that are a part of the official Oulu2026 culture programme. Events happening at Valve or organised in cooperation with Valve will be extracted to Cultural Centre Valve’s event calendar feed as well.

• Oulu2026 Event Calendar’s information is added through the calendar’s admin page, where all official culture programme organisers hava access to. Log in, read the calendar’s instructions and register as the page’s user.
• Name your event in the following form: Performers/organisers/creators name: EVENT NAME
• Please use clear and understandable standard language in your event’s description – remember to describe the nature of the event or art form in question as well as the venue where the event will take place.
• Please also note the Finnish translation. Oulu Event Calendar will automatically translate the texts, but it is best to go through the translation and rephrase it if necessary.
• In the section “Where do you want your page to be displayed?”: Pick the subject tags that best describe your event. The tag that you click first, will be visible in the calendar’s search results list (other tags will be hidden). For this reason, pick the most descriptive and related tag first.

1. 1. In the “events” section: Pick a tag(s) that best describe the nature of your event.Aihetunnisteiden kohdassa “tapahtumat”: valitse tapahtuman sisältöä kuvaava tunniste.
   2. NB! In the section ”additional topics”: Remember to pick either Valveen tapahtumat (if your event happens at Valve) or Valveen kaupunginosatapahtumat (Urban Neighbourhood Culture’s cooperation elsewhere in Oulu).

Valve-tunnisteiden avulla tapahtumasi tiedot viedään Valveen verkkosivujen kalenteriin, ja voimme huomioida tapahtuman Valveen yhteisviestinnässä.

• In the section “additional information”: Pick a tag if your event is accessible or free of charge. You can also choose the event’s language(s). You can visit our accessibility page to check whether your event space at Valve is accessible or not. If you pick the “accessible” tag, a text box appears below. Write down a short description of how the event or venue takes accessibility into account. Valve facility specific accessibility info can be checked from our accessibility page.
• In the section “event locations” you can add the address in a form which specifies the exact event location or space:

1. 1. Click “add address” and write f.e. Cultural Centre Valve in the address bar of the popup window, then proceed to pick the address from the list. The popup window will then show a map, marking the location you picked.
   2. Scroll down on the popup window to find a “display address in format” section below the map. Add the specific event location before the address, for example: Restaurant Valveen Paljetti, Cultural Centre Valve, Hallituskatu 7, 90100 Oulu.
   3. The event location can be edited after the event has been published. On your event page, next to the event name click “Enable edit mode” → Manage page → Locations → Display address in format.